And here’s what it takes to get me blogging, when I have threatened to jump into the fray for years:
I am way over my personal lifetime limit of tolerance for
“The dog gnawed on it’s bone. It bared it’s teeth.”
(What’s next? “He considered hi’s options?”)
It’s easy. It’s means exactly, always and forever, one thing only:
You use the apostrophe, you are writing, “It is…” You want to write anything else? Don’t use the frickin’ apostrophe!
We’re big, we’re smart, we’re human: we’ll muddle through!